I’m Matt Johnson, a beverage strategy and analytics consultant. I help breweries, distilleries, wineries, and beverage brands make better decisions with market analysis, analytics, and strategy.
I help beverage alcohol producers understand their market, their customers, and their own numbers well enough to make confident decisions. Whether you’re launching a brand, scaling distribution, or working out why sales have stalled, I’ll show you where the opportunities are and build the plan to capture them.
Know your market, then choose where to win.
Dashboards and KPIs your team will actually use.
From concept to commercial plan, for new companies and new products.
See where sales are won and lost, and what to do about it.
Breweries, cideries, and meaderies
Distilleries and spirits brands
Wineries and wine brands
Ready-to-drink and emerging beverage brands
Importers, distributors, and suppliers
I work hands-on with VIP, NielsenIQ, NetSuite, and Arryved, so I can take raw distributor and retail data to a clear answer without a long ramp-up.
My strategy training comes from Slalom Consulting, and my industry grounding from sales strategy and analytics roles at August Schell Brewing and Maui Brewing. I’m a Certified Cicerone and a BJCP-certified judge who judges competitions including the Great American Beer Festival and the Festival of Barrel Aged Beers, and I serve on the board of the Minnesota Craft Brewers Guild. Read more about my background.
Everything I deliver is designed so your team can run it without me: dashboards people open, KPIs people understand, and plans people can execute.
Analytics across 25+ distributors and nearly 200 items at Maui Brewing. Sales strategy and KPI reporting across a six-state footprint at August Schell Brewing.
Book a free intro call, or send me a note and I’ll reply shortly.
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